So, you decided to launch a mail to target (MTT) action as part of your campaign. Great! It’s one of the most popular digital campaigning tactics, and still a great way for CSOs to connect citizens with decision-makers. You have your list of demands, you identified the person with the power to make them happen, […]
How to write a great Message To Target Read More »
If you ever run a Mail To Target campaign, this will be a familiar fear: what if the target just sends ALL of supporters’ messages directly to spam? Or worse: you get blacklisted and lose the ability to send any emails for a time? 😱 It’s a valid concern: it’s definitely happened before. You work
The Snowflake Engine: same message, different words Read More »
Now that everyone’s back at full speed after the winter holidays, it’s time to face the facts: this coming year will test European civil society organisations’ ability to come together and fight for what we hold dear. Our common enemy? Deregulation. Last year, the European Commission took the first steps down that path with the
Campaigning together against deregulation: European CSOs vs the Omnibus in 2026 Read More »
Welcome! If you were just invited to join a digital campaign coalition using Proca, but you’re not sure what to expect and how it works, this short guide is for you. If you prefer a different format, here are some friendly slides. 🧑💻 What’s a digital campaign? Digital campaigning is when we use digital technology
📣 What is the Share Step in Proca campaign widgets? The share step is a built-in part of the digital action journey that Proca campaign widgets support. Typically a supporter lands on the share step after they complete the main action (e.g., signing a petition or submitting a consultation response). At this point, the share
The magic of the post-action share step Read More »
Every digital campaign eventually runs into the same challenge: who exactly are we trying to reach or pressure? Behind every mail-to-target action, petition delivery, or social media push sits a dataset: a list of decision-makers, representatives, or institutions that have the power to make the change we want to see. For campaigners, these datasets are
Straight to target: Proca’s custom targeting & datasets Read More »
The European Commission’s public consultations should be a cornerstone of participatory democracy in Europe. They are meant to give citizens, civil society, and organisations the chance to influence the laws that shape our lives. But in practice, the system is stacked against ordinary people. A System That Discourages Citizens On paper the EC’s official consultation
Leveling the playing field: A New Tool for Fair EU Consultations Read More »
If mighty Klingons ever try to invade, we are ready to defend the Earth — with perfectly targeted online campaigns in their native tongue. Our platform now supports 64 languages, all EU official languages, some regional ones and from many other countries. But the real strength is adaptability: if your campaign needs a new language,
The Multi(galactic)lingual campaign engine Read More »
Proca supports a wide range of email consent workflows – from simple high-conversion setups to strict multi-step GDPR-compliant flows. Our partner organisations can choose what best fits their campaign needs, legal context, values, and growth strategy. 🚩When we say “consent” we mean “consent to be contacted by email”. The action form, labels, or campaign type
How supporter opt-in works with Proca Read More »
Email confirmation is an important part of engaging with your supporters. It helps ensure that actions are genuine, that consent is explicit, and that your supporters receive the right information. Our email system can handle everything from verifying actions to confirming newsletter subscriptions, or simply sending a thank-you message. We offer a set of standardized,
Email confirmation option Read More »
