Most campaigns focus on getting people to take the main action. That could be signing the petition, sending the email, signing up to join an event. But what happens next matters just as much. In a world where most outreach channels are owned by corporations, and focused on paid ads to create visibility and growth, […]
The share step: your most underrated growth engine Read More »
The hardest part of digital campaigning is getting someone to take their first action. But once they’ve done something (signed a petition, sent an email to target, signed up to an online event) something shifts. They’re engaged. For a brief moment, you have their full attention. That’s why donation asks work so well as a
Giving is engagement: getting the donation step right Read More »
Most message-to-target campaigning tools send emails on behalf of supporters. That’s the standard model across the industry. A supporter fills in a form, clicks “send”, and the campaigning platform delivers the message to the target using its own mail servers. This is how Proca’s Message-to-Target (MTT) usually works too. We use professional-grade email infrastructure to
Sending campaign emails from the supporter’s inbox: sometimes old-school works best Read More »
Last month, Members of the European Parliament received an internal email that caught the attention of many campaigners. In short, it said this: campaign emails from citizens are becoming a problem – we need to silence them. “Since the beginning of this Legislative term, the number and recurrence of mass email campaigns addressed to Members
Does your MEP actually want to hear from you? Read More »
The Proca digital action toolkit can power up all kinds of online tactics, but petitions and mail-to-target actions are our bread and butter. We spend a lot of time fine-tuning each aspect and feature to create a tool that is flexible, optimised, and ready to help NGOs create real world impact. We regularly see exactly
Drip delivery and digest mode Read More »
Proca widgets are designed to live directly inside your campaign page, in your existing CMS. Sometimes our clients ask how that works. Does the action form appear through an iframe? The answer is: (usually) no. And that’s intentional (in other words: the widget won’t break your page!). Instead of isolating the widget from your website,
Why Proca widgets are better than an iframe Read More »
So, you decided to launch a mail to target (MTT) action as part of your campaign. Great! It’s one of the most popular digital campaigning tactics, and still a great way for CSOs to connect citizens with decision-makers. You have your list of demands, you identified the person with the power to make them happen,
How to write a great Message To Target Read More »
If you ever run a Mail To Target campaign, this will be a familiar fear: what if the target just sends ALL of supporters’ messages directly to spam? Or worse: you get blacklisted and lose the ability to send any emails for a time? 😱 It’s a valid concern: it’s definitely happened before. You work
The Snowflake Engine: same message, different words Read More »
Now that everyone’s back at full speed after the winter holidays, it’s time to face the facts: this coming year will test European civil society organisations’ ability to come together and fight for what we hold dear. Our common enemy? Deregulation. Last year, the European Commission took the first steps down that path with the
Campaigning together against deregulation: European CSOs vs the Omnibus in 2026 Read More »
Welcome! If you were just invited to join a digital campaign coalition using Proca, but you’re not sure what to expect and how it works, this short guide is for you. If you prefer a different format, here are some friendly slides. 🧑💻 What’s a digital campaign? Digital campaigning is when we use digital technology
