March 22, 2022

Campaign Spotlight: Restore Nature Email Campaign

Last week, we helped Birdlife Europe, EEB and WWF EU to run an email campaign to push the Commission to stay strong on nature restoration ahead of two important European Commission meetings. This push came after rumours that the Commission is considering delaying the law and a lobbying angle based on food security in the context of the war in Ukraine as a narrative to undermine nature protection.

The campaigners used a Proca widget to embed the email action on a dedicated website, The widget makes it very easy for people to send a customisable email to the Commission President, Vice-President and two Commissioners in one go, also having the option to sign up to email newsletters from the 3 NGOs running the campaign, and with a social media share step prompt after they have signed. The campaign was live less than 24 hours after we were contacted about it, and we are pleased to see that over 10,000 people have taken part in the campaign so far!

Here’s a nice graph of when the actions were taken — this shows supporters taking part in the email campaign and sharing it on social media, although if they take part outside of usual office hours, we delay sending their email until it is office hours!