Tracking what’s happening in a campaign is useful for seeing what’s working well and if anything needs changing.
Proca collects all of the data from supporters interacting with the widget: not only actions taken and contact opt-ins, but which widget a supporter engaged with, whether they shared it, whether their share resulted in actions.
On our dashboard, each campaign has a simple bar chart showing how many actions have been collected by each organisation. When the mouse is hovered over one of the bars, a small pop-up shows the exact number.
We can also look at various things in more detail, using Metabase. Here are some examples of the most useful data we have.
Actions over time:
Actions over time, colour coded by partner (this is a different campaign to the previous picture!):
How supporters came to the action:
There is a more granular version of this which can show which mail or social media share an action came from too — if tracking parameters are used!
Actions per country:
Emails sent to target (this campaign was set up to send an average amount of emails during office hours):
The Consent Funnel that shows how many people opted in to being contacted and how many did a Double Opt-In (although in this campaign, only some partners used this, so the proportion is much lower than typical):
Currently, this sort of analytics is only available as a premium service because we have to manually set it up for each user. But in the future we hope to make this a standard part of our platform — the data is there, we just need to automate it being displayed!